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Business Expansion Incorporation Norebase Norebased

How Tiwarewa is improving work productivity with Home and Office Decor

In honor of International Women’s Day, Norebase gifted five (5) outstanding female entrepreneurs with company incorporations and business name registrations, according to their preference.

How did we select them?

We asked female entrepreneurs to tell us what a business registration will do for their businesses and had Odunayo Eweniyi (of Piggyvest) select 5 winners.

In today’s episode of Norebased, we sit down with one of the winners of the IWD Giveaway, Barakat Olatinwo (Creative director of Tiwarewa), to talk about your workspace and productivity.

Tell me about yourself.

My name is Barakat Olatinwo. I am a graduate of Obafemi Awolowo University. I currently work as the growth and marketing lead at Lazerpay while running my Tiwarewa on the side.

I’m curious as to which came first. Tiwarewa or your career in tech?

I’ll say my career came first by chance. I’ve always been in the tech space right from school. I studied Computer Engineering, so I had quite some access to many resources, including talks from startup founders. As a result, I was interested in having a career in tech; but I didn’t want to code, so I took up digital marketing, grew my skills, and transitioned to growth marketing. 

When did Tiwarewa get into the mix?

In 2020, at the peak of the lockdown.

Interesting! What Inspired this?

I’ve always loved Interior Decor. Then during the first lockdown in 2020, people began working from home, so I noticed a need for comfort, especially with home workspaces. Tiwarewa was borne as a solution to this.

Wow! How did you start?

I rounded up my NYSC in 2020, and because I was working while serving, I was able to save my allawee until I was done. This made up the capital I used to start Tiwarewa.

“Tiwarewa” is an interesting name. Any story behind your choice?

I think it’s here I mention that I had the name of my business before the idea.

Ah! It’s giving Norebase “Trademark” material. 

LOL. Tiwarewa is Yoruba for “ours is beautiful”. I’ve always had the name in mind right from my University days. I always wanted to start a business back then, but my parents were opposed to the idea; they believed I should focus on graduating with good grades. I just had the name without the idea or the structure. So at the slightest opportunity to use the name, I took it and started the Tiwarewa brand.

Do you currently have a team?

Yes, I do. Internally, I have a small team of myself and the social media manager who handles the brand’s pages. I also work with a logistics company to manage deliveries. 

What challenges does your business currently face?

The major challenge, for now, is logistics. Most of the items I sell are imported, so I have to look for the right shipping companies. I also have to pay the shipping rates in dollars, and we all know how discouraging the exchange rate is. Another problem I’m trying to solve is building a business structure that can support itself. There could be blurred lines between my personal cash and business revenue, especially when I have to sort some financial needs from my pocket. 

What sets your brand apart from your competition? One thing people always get from the Tiwarewa brand.

I try my best to ensure that people always have a reason to keep coming back while recommending the business to their contacts. To ensure this, I take my time to specially curate the items I stock. In addition, I look for suppliers that sell items that are not very common. So Tiwarewa items are unique. Customer satisfaction also stays on top of our goals.

And Pricing?

Eh, let’s just say competitive pricing because we all know what the economy is like. So we are literally trying our best. 

LOL. Fair enough. Where do you see Tiwarewa in 5 years?

I’d want to have a physical store specifically for showcasing what we stock. Because our items are for interior decor, customers would like to see or have a feel of how the pieces will occupy their space. Currently, we depend solely on pictures, and clients just trust, buy, and eventually get satisfied with their purchase when they get installed. So I’m looking to own 1 or 2 walk-in stores. Also, my long-term goal is to find a way to infuse tech into Tiwarewa.

Awesome! What African country will you like to expand to? 

I’ll say Ghana.

Alright, Chale, Any specific reason?

Not really. Based on my research, the products I stock tend to do well in the Ghanaian market. So I’ll start here and consider other countries eventually. 

You can register your company in Ghana on www.norebase.com whenever you’re ready to

Definitely! I will.

What are three things you want people to know about your brand and beliefs?

  • Tiwarewa is a brand that stocks items used in interior decor to drive comfort and productivity in your homes and offices, respectively. We take pride in customer satisfaction, so our pieces are tailored to your needs.
  • Many people need to take cognizance of their environment because you still come back home needing to relax at the end of a long and tiring day. When your space is free of clutter, it enables you to rest and think, which begs the need for people to invest in their homes and workspaces. 
  • To fellow entrepreneurs, I’ll say I don’t think the journey gets easier, but the best thing to do is have a team of people who share your dreams and vision as an entrepreneur so your business can survive without you. You don’t have to spend every waking hour stressing about your brand because you know that you have a team that can be there for and grows the brand. 

What will a business registration do for your brand?

I believe it’s the first step to establishing my business. Also, with Tiwarewa having its bank account, I can properly separate personal finance from my business finance. Finally, it will help fast-track building a structure for the brand.

Interesting! Any questions for Norebase or me?

How long does it take to complete a business name registration on Norebase?

After filling the application on www.norebase.com, we begin processing your application, And it typically takes between 3-5 days to get your registration documents sent to you. 

That’s great!

Finally, how can I patronize the Tiwarewa brand?

You can find us on Instagram at Tiwarewa.ng and Twitter at Tiwarewa_ng

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Business Expansion Incorporation Norebase Norebased

I believe Nigeria needs a Regulatory Body to check skincare products — Oni Jesutomilola

I believe Nigeria needs a Regulatory Body to check skincare products — Oni Jesutomilola

In honour of International Women’s Day, Norebase gifted five (5) outstanding female entrepreneurs with company incorporations and business name registrations, according to their preference.

How did we select them?

We asked female entrepreneurs to tell us what a business registration will do for their businesses, and had Odunayo Eweniyi (of Piggyvest) select 5 winners.

On today’s episode of Norebased, we sit down with one of the winners of the IWD Giveaway, Oni Jesutomilola Folasayo (Owner of Skinz Aesthetics), to discuss the Skin care industry in Nigeria.

Tell me about yourself.

My name is Oni, Jesutomilola Folasayo. I am from Kwara State. I’m a medical Aesthetician professionally trained in South Africa with all the licensing I need to practice. 

Have you always been interested in the skin business?

Quite a bit. Before starting Skinz Aesthetics, I worked in various skincare establishments, so I got the necessary experience after my certifications and license.

Nice! What was the inspiration behind starting Skinz Aesthetics

Skinz Aesthetics was borne in July 2021 out of my desire to give people with varying skin colours access to a proper skincare routine and treatment tailored to their skin type and condition. We guide anyone who wants to get started with skincare so they get it right.

Is there a reason why you think this is vital?

Of course. People often come down with various skin conditions that develop from using products and routines that damage their skin. So, we are left to repair what has already been damaged. We want to ensure that we don’t even have to worry about fixing the skin but just making it look and feel great.

Interesting. What’s your team like?

Presently, I do most of the hands-on work, but I have a Doctor and a Nurse who work with me on certain skin conditions and the appropriate treatment.

Oh! Sounds serious. I’m curious. What’s your process like?

When clients come in, we first offer a consultation session so we can know their skin type. This will inform the treatment, routine, and products they will need. On the other hand, we also educate the client on any findings, making them more aware of their skin even if they are new at skincare.

I’m suddenly rethinking my Skincare routine.

LOL

But when I hear Skincare, I hear painful debit alerts? 

Yes, that’s a problem my brand is trying to solve. A lot of people don’t have a routine because they feel it’s expensive to have and maintain a routine, so they opt for the accessible, cheaper options that may be damaging. At Skinz Aesthetics, we give expert advice, products, and treatment at an affordable rate. We believe everyone deserves access to skincare.

In essence, Everyone deserves to glow?

LOL. Of course.

What are the challenges you face? 

Promotion and finances. I have an image of how I want my space to look, but it requires a lot of money to get the necessary equipment and to make the place aesthetically pleasing. Also, we are contending with many known brands, so we need all the publicity we can get to let people know that there’s a place for affordable, expert skincare.

Of course! What is client satisfaction like?

I want clients to feel like they got value for their money; not beautiful, not amazed, just that what they paid for was what they got and even more. And that means seeing results from the treatment they got.

What kind of products do you use?

My products are mostly clinically tested and approved skincare products. I don’t believe in using products that are not rigorously tested. In fact, I am one of the advocates for us to have a regulatory body in Nigeria to ensure that organic skincare products are evaluated before being sold.

Interesting! Where are you located?

We are based in Abuja for now, but we hope to expand to more locations soon.

Speaking of expansion, what’s the plan?

I plan to grow gradually, not suddenly, so I can sustain the name. I also want to have branches in every State in Nigeria and eventually branches around West Africa. I also want to own  clinically approved products for my brand.

Wow! That’s huge

Yes, but every time I’m told my goal is too big, I remind people that there was a time when going to the moon was near impossible, but right now, people go regularly, right?

Right. I love itt! Let’s bring it closer. In 3 years, where are you at?

In 3 years, I’ll like to have moved to a bigger facility and employ more people on my team. I also want to be a household name in Abuja and have more people trust the brand.

What are three significant things you want people to know about Skinz Aesthetics?

  • Skinz Aesthetics is a place where you can get tailored skin treatments and products to match your skin type and conditions at an affordable rate.
  • You will always get value for your money at Skinz Aesthetics
  • We never shy away from feedback, negative or positive, because it helps us grow. 

What will company incorporation do for your business?

It will give me a lot more authenticity. People who associate with the brand will feel more comfortable that we are legit.

Do you have a question for Norebase?

Yes, I do. Do you fund businesses? I’m not ashamed to ask.

Lol. Currently, No. But we are building a community of founders and entrepreneurs where we offer business support tips and a platform where investors can also connect with you.

Great. I’m interested.

Finally, how can people reach you?

We are located at Aldenco Estate, Galadimawa, Abuja. You can visit us for any skincare needs and even a massage. For enquiries and bookings, you can reach us on Twitter, Instagram or send a mail to skinzaestheticclinc@gmail.com.

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Business Expansion Business Name Registration Corporate Affairs Commission Norebased

How TOUNÓLÁFEMME is redefining African couture

In honor of International Women’s Day, Norebase gifted five (5) outstanding female entrepreneurs with company incorporations and business name registrations, according to their preference.

How did we select them?

We asked female entrepreneurs to tell us what a business registration will do for their businesses and had Odunayo Eweniyi (of Piggyvest) select 5 winners.

On today’s episode of Norebased, we sit down with one of the winners of the IWD Giveaway, Adetounola Adekunle (creative director of Tounolafemme), as we discuss her journey into fashion.

Tell me about yourself.

My name is Adetounola Adekunle. I’m a recent graduate of the University of Lagos. I studied English Language. I’m a fashion designer, and I’m currently transitioning to tech as a UI Designer. 

Ah Ah! A double designer?

Lol, Something like that.

Please, go on

My brand, Tounolafemme, is an Afrocentric, comfortable, edgy fashion place that caters to your Adire fashion needs at affordable prices. I started my business in May 2021.

Awesome! How did you get into the business of fashion?

When I was in my second year at the university, I decided to start an internship as a creative. So I worked with a fashion blog. This was what piqued my interest in the industry. 

That’s to say you started early?

Yes. Funny enough, I can say it was even earlier than that. My mum worked in the fashion industry and dealt with textiles and fabrics.

Fair enough. Did you have any interest back then?

Not at all. When I realized that I loved wearing custom-made African attire that I sketched, I decided to take it seriously. Sometimes, I wish I had shown more interest back then because my mum would have helped me with sourcing fabrics when I started.

Oh, Is this a challenge you face?

Yeah. It’s hard sourcing quality fabrics. If you’re unwilling to put in the time, you will get the wrong ones. When I started, I had difficulty getting the right fabric, so I ended up paying for a high-end fabric.

A blessing, No?

Eh, A blessing of sorts. It was excellent quality, but I sold the pieces at a loss.

Sorry about that. What other challenges do you face?

I’ll say funding, fabrics, like I mentioned, and visibility. 

Say more

My capital mainly was money I saved while working for the fashion blog. And right now, my profit goes right back into the business. Also, I don’t think enough people know about Tounolafemme, and I’ll like to change that.

In essence, you need more eyes on your amazing pieces, right?

Yeah, I’ll like to see some public figures rocking clothes from the collection.

How do I go about owning a Tounolafemme piece?

I operate my store entirely online for now. So first, send us a dm indicating the piece you want and your size based on our size chart; then pay, and send your delivery details. Your Tounolafemme attire will be delivered within seven days.

Sounds great! Expect me in your dm sha

Lol. I can’t wait. 

What’s the price range for your most recent collection?

I take pride in giving quality at affordable prices. The cost ranges from N10,000  to N20,000.

Nice! Where do you see your brand in the next three years?

I want my brand to be the go-to for chic, edgy, and affordable Adire attire. I’ll also want to establish my footprints in neighboring African countries, such that Tounolafemme comes up when the discussion is about African couture. Also, I hope to start providing African-themed home designs/accessories like couches, throw pillows, rugs, and much more.

Awesome! Have you tried registering your business before?

I initially spoke to someone in 2020 about business registration, but I was discouraged by how tedious the process sounded. 

Oh! So how do you think the free business name registration from Norebase will help your brand?

Business name registration will increase my business credibility and make my brand more trustworthy. It will also help me get access to grants and loans. 

Have you tried accessing a loan before?

Yes, I tried applying for a loan some time back, but I didn’t get it because my business wasn’t registered.

What are three things you want people to know about your brand?

  • Tounolafemme is an Afrocentric clothing brand with comfortable and edgy designs that suit your needs. 
  • There’s a place for affordable Adire pieces, and it’s Tounolafemme.
  • At Tounolafemme, there’s something for everyone. We’ve got you covered, whatever your style is.

Any questions for Norebase?

No, I don’t have any. I just want to thank Norebase for the free business name registration.

I’d say don’t mention, but you already did. So I’ll return the favor.

To everyone reading, you can own a Tounolafemme piece by reaching out on Instagram and Twitter.

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