In honour of International Women’s Day, Norebase gifted five (5) outstanding female entrepreneurs with company incorporations and business name registrations, according to their preference.
How did we select them?
We asked female entrepreneurs to tell us what a business registration will do for their businesses, and had Odunayo Eweniyi (of Piggyvest) select 5 winners.
On today’s episode of Norebased, we sit down with one of the winners of the IWD Giveaway, Oni Jesutomilola Folasayo (Owner of Skinz Aesthetics), to discuss the Skin care industry in Nigeria.
Tell me about yourself.
My name is Oni, Jesutomilola Folasayo. I am from Kwara State. I’m a medical Aesthetician professionally trained in South Africa with all the licensing I need to practice.
Have you always been interested in the skin business?
Quite a bit. Before starting Skinz Aesthetics, I worked in various skincare establishments, so I got the necessary experience after my certifications and license.
Nice! What was the inspiration behind starting Skinz Aesthetics
Skinz Aesthetics was borne in July 2021 out of my desire to give people with varying skin colours access to a proper skincare routine and treatment tailored to their skin type and condition. We guide anyone who wants to get started with skincare so they get it right.
Is there a reason why you think this is vital?
Of course. People often come down with various skin conditions that develop from using products and routines that damage their skin. So, we are left to repair what has already been damaged. We want to ensure that we don’t even have to worry about fixing the skin but just making it look and feel great.
Interesting. What’s your team like?
Presently, I do most of the hands-on work, but I have a Doctor and a Nurse who work with me on certain skin conditions and the appropriate treatment.
Oh! Sounds serious. I’m curious. What’s your process like?
When clients come in, we first offer a consultation session so we can know their skin type. This will inform the treatment, routine, and products they will need. On the other hand, we also educate the client on any findings, making them more aware of their skin even if they are new at skincare.
I’m suddenly rethinking my Skincare routine.
But when I hear Skincare, I hear painful debit alerts?
Yes, that’s a problem my brand is trying to solve. A lot of people don’t have a routine because they feel it’s expensive to have and maintain a routine, so they opt for the accessible, cheaper options that may be damaging. At Skinz Aesthetics, we give expert advice, products, and treatment at an affordable rate. We believe everyone deserves access to skincare.
In essence, Everyone deserves to glow?
LOL. Of course.
What are the challenges you face?
Promotion and finances. I have an image of how I want my space to look, but it requires a lot of money to get the necessary equipment and to make the place aesthetically pleasing. Also, we are contending with many known brands, so we need all the publicity we can get to let people know that there’s a place for affordable, expert skincare.
Of course! What is client satisfaction like?
I want clients to feel like they got value for their money; not beautiful, not amazed, just that what they paid for was what they got and even more. And that means seeing results from the treatment they got.
What kind of products do you use?
My products are mostly clinically tested and approved skincare products. I don’t believe in using products that are not rigorously tested. In fact, I am one of the advocates for us to have a regulatory body in Nigeria to ensure that organic skincare products are evaluated before being sold.
Interesting! Where are you located?
We are based in Abuja for now, but we hope to expand to more locations soon.
Speaking of expansion, what’s the plan?
I plan to grow gradually, not suddenly, so I can sustain the name. I also want to have branches in every State in Nigeria and eventually branches around West Africa. I also want to own clinically approved products for my brand.
Wow! That’s huge
Yes, but every time I’m told my goal is too big, I remind people that there was a time when going to the moon was near impossible, but right now, people go regularly, right?
Right. I love itt! Let’s bring it closer. In 3 years, where are you at?
In 3 years, I’ll like to have moved to a bigger facility and employ more people on my team. I also want to be a household name in Abuja and have more people trust the brand.
What are three significant things you want people to know about Skinz Aesthetics?
- Skinz Aesthetics is a place where you can get tailored skin treatments and products to match your skin type and conditions at an affordable rate.
- You will always get value for your money at Skinz Aesthetics
- We never shy away from feedback, negative or positive, because it helps us grow.
What will company incorporation do for your business?
It will give me a lot more authenticity. People who associate with the brand will feel more comfortable that we are legit.
Do you have a question for Norebase?
Yes, I do. Do you fund businesses? I’m not ashamed to ask.
Lol. Currently, No. But we are building a community of founders and entrepreneurs where we offer business support tips and a platform where investors can also connect with you.
Great. I’m interested.
Finally, how can people reach you?
We are located at Aldenco Estate, Galadimawa, Abuja. You can visit us for any skincare needs and even a massage. For enquiries and bookings, you can reach us on Twitter, Instagram or send a mail to firstname.lastname@example.org.
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